Enterprise transformations delivered end to end across Asia-Pacific, from architecture and implementation through to the teams that operate them every day. Client names are withheld under confidentiality.
A fixed-price Adobe Experience Cloud transformation for one of Indonesia's largest mobile operators, replacing a fragmented campaign estate with a single real-time customer data foundation serving multiple consumer brands.
Customer data sat across separate systems per brand, with no shared profile and no way to react to behaviour in the moment. Campaign delivery depended on overnight batch cycles.
The programme had to serve distinct consumer brands with separate offers and tone, without duplicating the underlying data model or doubling operational cost.
Any design had to hold at a subscriber base at national scale, with peak service volumes measured in thousands of transactions per second.
Schema design, identity resolution and consent modelling on Adobe Experience Platform, establishing one profile per subscriber across brands and channels.
Trigger-based journeys spanning app, SMS, USSD and partner surfaces, replacing batch campaign sends with reaction in the moment.
Ranked, eligibility-governed offers delivered through decisioning APIs so every channel renders a consistent, personalized recommendation.
Cross-channel journey analytics with reporting built for the operating teams who run the programme day to day.
The platform now runs as the operator's primary engagement layer, with Aventis providing continuing architecture and always-on operations.
Prezio, our dynamic pricing engine, deployed against a live offer catalog to replace broad segment pricing with an individually decided offer and price for every customer on every channel.
Pricing was set for a few dozen segments. Customers willing to pay more were discounted, and price-sensitive customers never received the nudge that would have converted them.
A large catalog with no shared ranking meant campaigns cannibalised one another, and the same customer saw inconsistent offers across app, messaging and partner channels.
Any move to personalized pricing had to guarantee margin floors, eligibility and fairness rules were never breached, with a defensible audit trail.
A single ranking formula blending propensity to convert with commercial value, applied consistently across every channel and container.
Selection strategies choose one winner per customer and channel, with margin, eligibility and frequency rules enforced as constraints rather than filters applied afterwards.
Nightly decisioning covers the entire active base, with a real-time path through decisioning APIs for moments that cannot wait for the next run.
Deterministic control groups built into the design, so incremental revenue is measured against a stable baseline rather than estimated.
Pricing decisions are now made per customer rather than per segment, with commercial governance intact and value measured rather than claimed.
A structured takeover of an in-flight marketing platform for a Philippine telecom group, moving from incumbent handover to full Aventis ownership of operations, releases and optimization within a single quarter.
The platform was already live and business-critical. There was no window in which campaigns could stop while a new partner learned the estate.
Architecture decisions, integration quirks and operational runbooks sat largely with the incumbent team, much of it undocumented.
The client expected no degradation in campaign delivery or incident response during or after the transition.
A defined transition plan with shadowing, documentation capture and a firm ownership date rather than an open-ended overlap.
Runbooks, monitoring and escalation paths rebuilt to our own standard, so response did not depend on individual memory.
A team structure spanning multiple client engagements, giving depth of cover without carrying the cost of a fully dedicated bench.
Beyond keeping the platform running, a standing backlog of performance and data quality improvements from the first month of ownership.
Aventis now owns the platform end to end, running operations while continuing to extend the use case roadmap.
We will map the route from your current estate to where it needs to be.